THE LANDSCAPE OF MARKETING IS CHANGING
B2B buyers are bringing consumer habits to the boardroom
The rise of digital marketing has birthed a demand that B2B tech companies did not anticipate. Their buyers are more connected, more impulsive, less patient and more informed than other generations before them.
data analyst, strategist & inter-departmental connector
These are just a few hats that marketing leaders are now having to wear. They are no longer just in charge of marketing outputs but the entire growth, digital, buying and customer service experience for the entire company.
TOO much information; scared of knowledge gap
Everyday someone is telling you how to generate more leads. What content to produce. What tools to use. And this noise has gotten overwheleming. Coupled with your already demanding job, marketing leaders are feeling overwhelmed on how to keep up and effectively produce results.
This newsletter is designed to tackle the reality of being a B2B marketing leader in today’s modern world. From dealing with management to filling knowledge gaps, we focus on the emotional, mental and business aspects of being a B2B marketer in 2020 and beyond.
Ready to sink you teeth into our content?