FRACTIONAL CMO
MARKETING EMBODIES A HOLISITC BUSINESS EXPERIENCE
Marketing is so much more than just turnkey ad campaigns and good content. It includes how the sales team interacts with prospects because this is where they become customers. It involves customer service because if you can’t retain customers, the digital world will know. It involves operations because if the company does not have principles and/or people that align with a service oriented culture, then people will not want to be associated with the brand.
Marketing now requires an integrated, data-focused, yet people-driven approach that holds each department accountable for their deliverables. This is not the kind of thing you learn in a classroom. This knowledge is acquired through tried and tested methodologies that have delivered results time and time again.
Let SolomonBell be your strategic marketing partner and gain valuable insight on how to future proof your business.
PERFORMANCE SCORECARD
We begin every new engagement with our 10 point performance review. This allows us to spend time upfront understanding your business so that we can provide customized, yet cost-effective solutions that address current and future risks while focusing on growth. We deliver a customized roadmap on how to reduce, remove, implement or optimize your systems, people and processes.
ON DEMAND CMO
The role of the CMO is evolving. CMOs are having to lead company-wide transformation in response to the evolving buying patterns while simultaneously building innovative marketing capabilities throughout the company. And with the average salary at $175k, having a tenured CMO available at a fraction of the price can provide companies the flexible expertise they need at a budget that doesn’t break the bank.
VALIDATE
products, services and messaging through market research and data analysis
DEVELOP
and optimize value-based content focused on needs/wants of the prospect
MANAGE
Create and manage nurturing campaigns focused on converting prospect into customer
TARGET
and increase qualified leads by diversifying marketing and sales activities
ROI
Track all marketing and sales activities to confirm return on investments
Productivity
Streamline internal communications while increasing productivity for sales and marketing teams
Schedule your discovery call
SolomonBell serves as a sales & marketing performance management consulting group that concentrates on value innovation and centralizes on the needs of B2B companies by reducing customer acquisition costs, boosting sales & marketing productivity and increasing revenue.